Step into the ARID world, the ethos behind every thread

The Towel, Reimagined.

Most people don’t think twice about their towels. We did.
We’re ARID, a proudly Australian brand built on the idea that quality should never be reserved for “special occasions.” Because drying off your skin is not just a moment. It’s a ritual. And it deserves better.
We create consciously crafted towels that are as soft on the planet as they are on your skin. Made with organic cotton, ethically sourced and woven with premium high GSM for superior absorbency, our towels are built to outperform and outlast. Because a good towel isn’t a luxury, it’s a lifestyle upgrade.
We believe that you deserve the best, every damn day. From the bathroom to the beach, your towel should work hard, feel good, and look even better. Think lush texture, vibrant colour, and design that turns the mundane into a moment of joy.
Our mission is part practical, part poetic: we want you to experience comfort, calm, and care, every single day. But we also want to educate. We want you to know what GSM means, why OEKO-TEX certification matters, and why you should stop settling for scratchy, low-quality towels that don’t last.
ARID is more than just towels. It’s a movement toward more mindful home essentials; created responsibly, used joyfully, and made to last.

What we stand for

  • Performance, Elevated

    These aren’t just pretty towels. They’re engineered to perform and they do. We use high GSM (grams per square metre) cotton for a thicker, more absorbent feel that dries you fast and lasts longer. They’re oversized for full coverage and fluffier than your average towel, while still quick-drying and durable. You’ll notice the difference from the very first use and you’ll miss them the second they’re in the wash. This is towel technology you didn’t know you needed.

  • Conscious by Design

    At ARID, we believe quality starts at the source. That’s why our towels are crafted from certified organic cotton; better for your skin, and gentler on the planet. We only work with audited, ethical manufacturers who prioritise fair labour, reduce water waste, and incorporate sustainable practices into their production. Our towels are OEKO-TEX® certified, meaning no harmful chemicals touch your body or the earth. From materials to packaging, every detail is designed to support a more conscious way of living without compromising on comfort or aesthetics.

  • Bold by Nature

    Why should luxury mean beige? ARID is here to bring a shot of bold joy into your bathroom, your beach bag, and your everyday routine. Our towels are playful yet refined, designed in Australia with a fashion-forward eye. Whether it’s the colours, the curves, or the texture, they’re made to make a statement and fit seamlessly into your aesthetic. Our goal is simple: to bring comfort, beauty, and self-expression into the most underrated ritual of your day.
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Towels Matter More Than You Think

It’s wild how little thought most of us give to the towel we use every single day - on our faces, our bodies, our kids. The truth? Most towels out there are subpar: mass-produced, made with cheap materials, and designed to flatten, fade and scratch your skin within a few washes. We’ve all felt it, stiff towels that seem more decorative than functional. That’s not the vibe.
So let’s flip the script.
At ARID, we’re on a mission to change how you think about your towel. It’s not just another household essential, it’s the first thing your skin touches after a shower, after the ocean, after a long day. It should nourish, soothe, and perform. It should last.
We’re here to educate, not just sell. That’s why we talk about GSM. That’s why we choose natural fibres. That’s why we care where it’s made and how it’s made. Because when you understand the difference, you’ll never go back to scratchy “meh” towels again.

Explore our towel collections...