Redefining the Towel. Elevating the Everyday.

Welcome to ARID, the Aussie brand bringing cheeky confidence and quiet luxury to the towel game.

We’re not here to blend in. We’re here to give you the best damn towel you’ve ever used and make you wonder why it took so long to upgrade.

Whether it’s your morning shower, a post-swim dry off or a bath at the end of a big day, your towel should work hard, feel incredible, and look damn good while doing it. That’s where ARID comes in.

Born from the belief that your towel should be the best tool in your bathroom

We’ve all used towels that scratch, shrink, or turn stiff after a few washes. Not on our watch.

At ARID, we use high-GSM, certified organic cotton, and considered construction to give you a towel that performs and lasts. They're absorbent, soft, oversized and made to stay that way. Every detail is designed to bring comfort, quality, and calm to your daily rituals, no matter how chaotic life feels.

  • We’re an Australian brand, and we don’t do average.

    Our towels are thoughtfully designed here in Australia, for the way you live; from saltwater swims to long hot showers, and everything in between.
    We bring colour, fun, and functionality into a category that’s long been ignored. Because you deserve better than a boring beige towel. You deserve a towel that sparks joy and turns a chore into a moment.

  • Two fashion industry friends walked into a bathroom...

    We're Sarah and Julia - two mates who met studying fashion at university. After years designing and developing clothes for iconic brands like Burberry, Viktoria & Woods, The Vampire’s Wife and more, we swapped garments for something a little more… absorbent.
    Why? Because towels are used every day, by everyone. And we knew we could make them better... way better. We wanted to create a product that combined our love for design, our obsession with quality, and our desire to actually improve people’s daily lives.
    ARID was born from that moment.

  • Where we're headed

    This is just the beginning.
    We’re working towards using Australian-grown cotton, gaining GOTS certification, and creating events and collaborations that make ARID a lifestyle, not just a product. We're currently supporting breast cancer awareness, and plan to continue aligning with causes that matter to our community.
    One towel at a time, we’re creating a brand people are proud to own, gift, work with and work for.

Not just a towel. A new way to do daily life.

ARID is more than a towel brand. It’s a movement towards better; better quality, better habits, better care for yourself and the planet.

- We use certified cotton and ethical factories.

- We design towels that are as soft on the planet as they are on your skin.

- We’re building a community that believes in elevating the everyday.

We believe luxury can be playful, and premium can still be personal. ARID is here to prove that a towel, the most humble item in your home, can be the most powerful.

Explore the ARID range

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ARID Journal

World of ARID is your go-to space for living well, starting with a damn good towel. From expert tips on towel care, GSM and sizing guides, to travel inspiration, home styling advice, and spotlights on local talent, we’re here to elevate the everyday.

Consider it your trusted resource for thoughtful living, where quality, creativity, and community meet. Your destination for all things bold, vibrant, and beautifully crafted.

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