ARID Cotton Towel Care Guide
Every piece works a little differently
A hand towel and a bath sheet don’t live the same life. Here’s what to know about each one in your set.
Not sure what you need?
Find the right size and weight for every room in the house.
Three rules. That’s really it.
Organic cotton doesn’t need a complicated routine. It needs a consistent one. Get these three right and everything else in this guide is just detail.
Clean
Use a natural, plant-based detergent. Skip fabric softener and any chlorine or oxidising bleach entirely.
Both coat the cotton fibres. Softener reduces absorbency over time, bleach weakens the fibre itself. Neither belongs near a good towel.
Wash
Cold or low-temperature cycle, 40°C, as a full load. This protects the fibres and keeps colours holding wash after wash.
Keep towels away from anything with zips, hooks or buckles in the same load, since they snag and pull on the weave.
Dry
Tumble dry on low heat for the fluffiest finish. Never dry clean.
Prefer the line? Dry in the shade until about 80% dry, then finish in the tumble dryer for that same plush feel.
Small habits, years of softness
Organic cotton actually gets better with age when it’s treated right. Here’s how to keep yours performing like new.
Softness builds with washing, not against it
Fresh off the shelf, organic cotton carries a light manufacturing residue. Your towel will actually feel plusher after the first few washes. That’s normal, not a defect.
Protect the colour
Wash like colours together, skip the bleach, and avoid leaving a wet towel bunched in direct sun for hours. Our dyes are set to last, but every colour fades faster under UV.
A little shedding is normal at first
New towels can lint lightly for the first few cycles as loose fibres from weaving work their way out. It settles quickly and isn’t a sign of poor quality.
Never pull a loose thread
Snip it at the base with scissors instead. Pulling can unravel the weave and cause damage that a snip never would.
Store it dry, store it loose
Fold and store only once fully dry. A damp towel left folded in a cupboard is exactly where mildew and odour start.
Time to find your perfect towel
Something not feel right?
Most cotton towel issues come down to one of these four. Quick fixes below.
Feels stiff or scratchy
Almost always fabric softener build-up. Run one wash with detergent only, no softener, and the plushness comes back within a cycle or two.
Not absorbing like it used to
Same culprit as before. Softener coats the fibres and blocks water, so skip it for a wash or two and absorbency recovers on its own.
Colour looks dull
Check for bleach or optical brighteners in your detergent, since both flatten colour over time. Switch to a natural detergent and wash with like colours.
Slight musty smell
Make sure your towel is completely dry before storing it and in between uses. To remove the smell, rewash on a hot cycle and make sure it dries fully, then hang rather than bunch it between uses.