ELEVATE YOUR EVERYDAY. ONE DAMN GOOD AUSSIE TOWEL AT A TIME

Shop Organic Cotton Towels

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ARID Ethos

  • Conscious by Design

    At ARID, we believe quality starts at the source. That’s why our towels are crafted from certified organic cotton; better for your skin and gentler on the planet. We only work with audited, ethical manufacturers who prioritise fair labour, reduce water waste, and incorporate sustainable practices into their production.

  • Performance, Elevated

    These aren’t just pretty towels. They’re engineered to perform and they do. We use high GSM (grams per square metre) cotton for a thicker, more absorbent feel that dries you fast and lasts longer.
    You’ll notice the difference from the very first use, and you’ll miss them the second they’re in the wash.

  • Towels matter more than you think

    Most people don’t think twice about their towels. We did. We’re on a mission to change how you think about your towel. It’s not just another household essential, it’s the first thing your skin touches after a shower, after the ocean, after a long day. It should nourish, soothe, and perform. It should last.
Every towel tells a story - read ours →

Meet ARID, more than a towel

Born from the belief that your towel should be the best tool in your bathroom. We’re an Australian brand, and we don’t do average.
Our towels are thoughtfully designed here in Australia, for the way you live, from saltwater swims to long hot showers, and everything in between.
We bring colour, fun, and functionality into a category that’s long been ignored. Because you deserve better than a boring beige towel. You deserve a towel that sparks joy and turns a chore into a moment.
We’re not here to blend in. We’re here to give you the best damn towel you’ve ever used and make you wonder why it took so long to upgrade.
Whether it’s your morning shower, a post-swim dry off or a bath at the end of a big day, your towel should work hard, feel incredible, and look damn good while doing it.
Inside ARID, read more about our story...

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